Italian fashion house, Dolce&Gabbana, and Marbella-based developer, Sierra Blanca Estates, highlight the initial sales success of their future joint residential project, Design Hills, during the first months since the announcement of the collaboration between both brands.
Marbella, 9th May. After its official presentation last September 2023 at a joint event in Marbella, aimed at the most important clients of both companies, Dolce&Gabbana and Sierra Blanca Estates began the marketing process of Design Hills Dolce&Gabbana Marbella, the first residential project of the prestigious Italian fashion brand in Europe and one of the first of its kind to be presented in the world.
With a special focus on a specific number of units, preferentially destined to the most exclusive and VIP clients for both companies, the joint project between the fashion brand founded by Domenico Dolce and Stefano Gabbana in 1984 and the Marbella developer, leader in the segment of branded Real Estate projects in Spain, has just updated sales worth 250 million euros since the official announcement of the collaboration between the two companies.
Design Hills Dolce&Gabbana Marbella will house a carefully selected collection of luxury residences built in an innovative complex, equipped with large spaces oriented to fashion, art, leisure and gastronomy, located in the exclusive Golden Mile of Marbella, one of the residential poles that best represent the international interest that large projects and luxury brands have placed in the Costa del Sol as a destination for the development of their most qualitative initiatives in the world.
Definition of every detail, close brand-promoter cooperation
From now on, the project enters a new commercial stage, while both companies continue to work side by side in the definition of new technical aspects and brand experiences for future owners and visitors to the complex, with a new step in the marketing process of Design Hills Dolce&Gabbana Marbella, opening to a much broader base of buyers who, to date, have not had the opportunity to know the various types and price range of the project, which start from 4 million euros.
In the words of Carlos Rodriguez, CEO of Sierra Blanca Estates, “the initial interest and expectation in the project, as well as the volume of sales achieved during these first few months, has been extraordinary, but we are confident that this will be redoubled in the coming months. Design Hills has many more surprises in store in terms of the detail and innovation that will be achieved in the residential and public spaces of the complex. I am absolutely certain that, once completed, this project will completely change Marbella’s Golden Mile. After our presentation, together with Dolce&Gabbana in 2023, it was clear that this will be a milestone that will take Marbella a step further as a global destination.”
Every detail in a residential project of this size, scope and international impact is subject to a continuous process of evaluation and updating. In this sense, Dolce&Gabbana’s first real estate adventure has the absolute dedication of the creative team led by Domenico Dolce and Stefano Gabbana, founders of the brand, who have been involved in the definition of multiple aspects ranging from architecture to the interior design of each home and common area, including, of course, the design of the experiences that will connect future residents with the fashion brand in a preferential and exclusive way.
“The communication between the Sierra Blanca Estates team and the Dolce&Gabbana team, with both designers at the head, is continuous and close. Juntos estamos evolucionando diariamente el proyecto aportando, cada vez, nuevos y más increíbles detalles en las futuras residencias y servicios asociados a ellas en el complejo. Es un trabajo increíble, del que también hacemos partícipes a los futuros clientes haciéndoles entender lo especial de este proyecto y lo exclusivo que supone tener acceso a las primeras viviendas diseñadas por Dolce&Gabbana en el mundo”, afirma Carlos Rodríguez.
For Luis Rodriguez, COO of Sierra Blanca Estates, “we wanted to take care of the marketing process of Design Hills, taking our time to explain the differential value and future transcendence of the project. First, we have done it, successfully, with clients who are loyal followers of Sierra Blanca Estates and Dolce&Gabbana brand-lovers. Undoubtedly, the global marketing of the project, which we are starting now, will allow us to express, once again, the passion, involvement and distinction put into creating the most relevant residential project in Marbella together with a universal fashion brand. This project is a qualitative leap bringing a great exposure to Marbella led by our company.”
Key dates
With 2026 as the target year for the completion of the project, Design Hills Dolce&Gabbana has already begun its journey, at the end of 2023, by starting the first land development works on the plot, of more than 90,000m2 and a longitudinal extension of 500 meters along a hill with an average elevation of 40 meters above sea level, which will host the future residential complex. Likewise, Sierra Blanca Estates expects to obtain the building license in the fall of 2024 with the objective of beginning the construction process of the first phase of the project, which will also house the first of the pilot homes in 2025.
Branded residences, universal distinction
Design Hills Dolce&Gabbana Marbella will give life to a complex that will feature five imposing, pure and modern buildings, surrounded by lush gardens and outdoor infinity pools. All the residences of the project will have a square footage between 280 and 900m2 with up to five bedrooms and will be fully furnished with exclusive Dolce&Gabbana Casa creations.
As both companies were able to announce during the presentation of the project, some of the main features of these luxury apartments will be the master bedrooms with dressing rooms and private bathrooms with sea view; massage and make-up rooms; large living and dining rooms that open on private outdoor spaces with sea view; rooftop terraces with swimming pools and solariums; staff quarters; entertainment rooms; exclusive home automation to connect the house 24/7 with the complex’s concierge and hospitality staff. Additionally, the majority of the residences will have fully private or semi-private elevator access.
Residential, commercial, artistic and leisure-gastronomic project
The common spaces and areas of Design Hills will conceptualize a portfolio of amenity services that will associate the residential experience of its future owners, and the visitors of its public spaces, to the one of the best luxury hotels in the world: a true hallmark of the projects promoted by Sierra Blanca Estates in recent years.
Design Hills Dolce&Gabbana Marbella will host high-performance sports facilities both outdoors and indoors; paddle tennis courts, a fully equipped fitness center, outdoor wood gym, boxing ring for adults and children, exclusive areas for meditation, yoga and pilates, golf simulators, indoor basketball courts, as well as the first indoor 5×5 artificial turf soccer field in Marbella. The complex will also have its own SPA equipped with a wellness center, water circuit, beauty center, hairdresser and barbershop.
Residents will also become members of the private club where the hospitality team will develop an exclusive range of services, from a cinema room to a bar and cocktail area; wine and cigar cellar; private meeting and conference rooms equipped with screens, a library area and multipurpose rooms to host celebrations and private events. Design Hills will also cater to the needs of the youngest members of the family by hosting its own Kids Club with a toy library, educational rooms and private lessons, a fully equipped indoor and outdoor playground area, and even its own camping area where the little ones can take advantage of Marbella’s year-round warm temperatures.
Always paying great attention to details, the project will also take into account the pets of the owners and residents of the complex by designing a whole set of areas for dog-walking, as well as areas for pet supplies and spaces for their care.
The joint project between Dolce&Gabbana and Sierra Blanca Estates will also have its own Pool Club, which, once opened, is expected to be one of the main attractions for visitors to Marbella every season. The establishment will have a large infinity pool overlooking the sea, a heated pool inside, a solarium area with private beds and sun loungers and even its own ice-cream parlor in food-truck format in the purest Italian style.
Completing the offer open to all visitors, Design Hills will host its own commercial boulevard bringing together the best international luxury commercial brands, as well as multiple signature restaurants, cafes and other gastronomic establishments.
About Sierra Blanca Estates
Three and a half decades of experience and successful projects conceived with the purpose of designing and bringing into life the best possible residential developments, not only for its clients, but also for the region where they have been developed. A transforming vision with a focus on the future, which has driven Sierra Blanca Estates to lead the vanguard of the market by developing increasingly innovative and internationally renowned products.
Sierra Blanca Estates is the company responsible for creating the first branded project on the European Mediterranean coast; EPIC Marbella furnished by Fendi Casa, an extraordinary development conceived in conjunction with one of the world’s most exclusive fashion brands, Fendi Casa. A milestone in the residential market revalidated by a second successful project, KARL LAGEFELD Villas Marbella, the first project in the Real Estate sector of the eponymous firm of the late ‘Kaiser of Fashion’, one of the most prominent pop culture icons in the universe and that will take the form of five exclusive pieces of architecture epitomes of exclusivity and avant-garde.
Sierra Blanca Estates has also been able to export its differential seal and guarantor of transforming projects to other parts of the Costa del Sol, developing at the same time its first high-rise residential project, and its first project in the city of Málaga; Sierra Blanca Tower. A twenty-one-storey tower overlooking the Mediterranean Sea that has set a new standard in the conception of a high-level residential project for a city, Malaga, which is already attracting international attention for its genuine and inspiring style and quality of life.
About Dolce&Gabbana
Established in 1984, Dolce&Gabbana is an international leader in the fashion and luxury goods sector. The founders, Domenico Dolce and Stefano Gabbana, have always been the creative and stylistic source of all the brand’s activities as well as the drivers behind the development strategies. The Group creates, produces and distributes high-end clothing, leather goods, footwear, accessories, jewellery and watches. The brand is present in the prêt-à-porter segment with Men’s, Women’s and Children’s Collections.
Since 2012, the brand has developed the Alta Moda project which further expanded into Alta Sartoria, Alta Gioielleria and Alta Orologeria Collections. In 2021, Dolce&Gabbana launched Dolce&Gabbana Casa, a homeware line dedicated to furniture and furnishing complements. The following year, the company announced the creation of Dolce&Gabbana Beauty with direct control of the manufacture, sales and distribution of its fragrance and make-up products.The Eyewear category is entrusted to EssilorLuxottica, a licensee partner.
Dolce&Gabbana currently has various collaborations in the Food & Beverage and Lifestyle sectors, thanks to virtuous synergies with Italian partners of primary importance that share the vocation for excellence and the promotion of Made in Italy in their respective fields with the brands.
Press Office:
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